Stepping Stones by Obo

market-research

Are idea portals a bad idea?

Jackie Holen

Idea portals aren’t a bad idea -- but they aren’t necessarily a good idea. In theory, idea portals are great. Your customers (and others) can enter...

Product validation to put our best product forward

Jackie Holen

The beta data is in! We recently ran Obo’s beta program with a range of tech companies to validate that the Obo product decision system helps product...

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