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Stepping Stones by Obo

6 min read

Are idea portals a bad idea?

By Jackie Holen on May 13, 2019 12:08:22 PM

Idea portals aren’t a bad idea -- but they aren’t necessarily a good idea.

In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà -- you’re customer-centric! What could possibly go wrong?

If you’re not careful, your idea portal will miss the mark and steer your product roadmap off track.

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3 min read

Product validation to put our best product forward

By Jackie Holen on Jan 23, 2019 7:33:56 AM

The beta data is in! We recently ran Obo’s beta program with a range of tech companies for the sake of our own product validation. We needed data to prove that the Obo product decision system helps product teams to manage their Feature Funnel™, validate assumptions with data, prioritize features, and model “what if” product plan scenarios.

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