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Stepping Stones by Obo

3 min read

60 minutes to a better plan with Obo

By Jackie Holen on Jan 23, 2019 12:45:06 PM

What can you do to improve your product plan in just 60 minutes? A lot, actually. Plus, you’ll learn some great “pro tips” along the way.

Topics: Obo Strategy
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3 min read

Product validation to put our best product forward

By Jackie Holen on Jan 23, 2019 7:33:56 AM

The beta data is in! We recently ran Obo’s beta program with a range of tech companies for the sake of our own product validation. We needed data to prove that the Obo product decision system helps product teams to manage their Feature Funnel™, validate assumptions with data, prioritize features, and model “what if” product plan scenarios.

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2 min read

When good companies make bad products

By Julie Gibbs on Jan 18, 2019 10:00:03 AM

Google Glass. Facebook Home. Netflix Qwikster. What do these three things have in common? They're all on the list of worst product flops of all time, according to 24/7 Wall Street.

Topics: Strategy
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5 min read

Feature scoring: Using Drivers to make data-driven decisions

By Jackie Holen on Jan 17, 2019 1:39:43 PM

The method you use to evaluate potential features is critical to your product’s success. Done well, you identify and deliver the gems, those features most likely to boost product success in the market. Done poorly, your product releases fall short – which, from the point of view of your financial investment in product, is the same as leaving money on the table.

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