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Stepping Stones by Obo

4 min read

Validate for product success

By Jackie Holen on Jun 19, 2019 1:50:24 PM

No one likes the idea of pouring precious time and effort into creating a product or product functionality that bombs in market.

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6 min read

5 steps to sell your product plan to your stakeholders

By Jackie Holen on May 31, 2019 11:29:01 AM

Getting agreement on your product plans can be an uphill, bloody battle. As a product manager, you’re likely more immersed in your product and have the closest thing to a 360-degree view than nearly anyone else in your company. You know your customers. You know the market and what’s needed to sell and support your product. You know what engineering can, wants, and needs to do to keep things running. But you need stakeholder buy in, and, sometimes, formal approval.

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7 min read

Lies, damned lies, and the 4 levels of validation

By Julie Gibbs on May 21, 2019 5:19:46 PM

Dante’s Inferno has nine circles of Hell. Fortunately, product teams don’t have to navigate them all to address their planning challenges without getting burned. The main goal of product planning is to identify and prioritize candidate features most likely to succeed in the market given resource and time constraints. How do you know what’s most likely to succeed? Validation.

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6 min read

Are idea portals a bad idea?

By Jackie Holen on May 13, 2019 12:08:22 PM

Idea portals aren’t a bad idea -- but they aren’t necessarily a good idea.

In theory, idea portals are great. Your customers (and others) can enter and vote on ideas for your products, and voilà -- you’re customer-centric! What could possibly go wrong?

If you’re not careful, your idea portal will miss the mark and steer your product roadmap off track.

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