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Julie Gibbs

Recent Posts

7 min read

Lies, damned lies, and the 4 levels of validation

By Julie Gibbs on May 21, 2019 5:19:46 PM

Dante’s Inferno has nine circles of Hell. Fortunately, product teams don’t have to navigate them all to address their planning challenges without getting burned. The main goal of product planning is to identify and prioritize candidate features most likely to succeed in the market given resource and time constraints. How do you know what’s most likely to succeed? Validation.

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2 min read

When good companies make bad products

By Julie Gibbs on Jan 18, 2019 10:00:03 AM

Google Glass. Facebook Home. Netflix Qwikster. What do these three things have in common? They're all on the list of worst product flops of all time, according to 24/7 Wall Street.

Topics: Strategy
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