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Stepping Stones by Obo

Audrey Michels


Recent Posts

5 min read

Product planning systems: What happened to Google Glass?

By Audrey Michels on Feb 12, 2019 4:15:44 PM

Revolutionizing the way we connect to each other through technology is a gargantuan task.[1] But that's the goal of Google X's projects, including its 2013 flop, Google Glass. How did Google, a company known to be quantitative and data-driven, invest so much into a product that failed? They probably didn't have an adequate product planning system in place.

Topics: Strategy
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2 min read

Product management: What we can learn from Qwikster

By Audrey Michels on Feb 7, 2019 5:00:28 PM

It’s hard enough to change your business model without upsetting customers, but changing your business model by dividing the services you offer and requiring customers to make an additional account and pay an additional fee to access previously inclusive services without upsetting them is… downright impossible, as Netflix learned back in 2011 through the flop known as Qwikster.

Topics: Strategy
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4 min read

A look back on Facebook Home

By Audrey Michels on Feb 5, 2019 4:15:57 PM

You might not remember this one because Facebook has had bigger headlines recently, but back in April of 2013 Facebook announced Facebook Home, a version of Facebook as your phone’s home screen. Despite the time, money, and resources that went into this first-to-market "phone home" initiative, the product flopped. Why?

Topics: Strategy
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